The Top 5 Products of Conscious Consumers in December 2019

Posted by Dr. Mandy Hecht on Jan 15, 2020 10:19:12 AM
Dr. Mandy Hecht
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The 3.5 million CodeCheck users want products that are equally good for the body and the environment and come from a sustainable production. The monthly evaluation of CodeCheck’s Insights shows which products attracted a lot of attention from conscious consumers in December and achieved high interaction values, for example, in product scans and reviews.

Good for the body: focus on skin and hair care

In the winter months, consumers are particularly interested in products from the skin and hair care section - food has not made it to the top 5. In addition to "classic winter products" such as lip care, moisturizer, and body cream, deodorant also appears in the top 5. In first place, a surprise success which is not typical for winter: The “Avocado Shampoo Bar” from the Nature Box brand.

Nature Box: Schwarzkopf & Henkel focus on sustainability

Exciting: The Nature Box brand comes from Schwarzkopf & Henkel, which has been active as a hair care product manufacturer for 120 years. It was only in July 2018 that Schwarzkopf & Henkel launched the Nature Box brand, which according to the company, is intended to convey a "holistic beauty feeling" and is based on a sustainable product philosophy. The name Nature Box alludes to the social media trend “unboxing” and all products in the line are vegan, free of silicones, artificial colors, sulfates, and parabens. The placement of the product at number 1 in our December ranking shows how traditional manufacturers from the FMCG industry can help shape the sustainable revolution.

The top 5 products from December 2019 at a glance

Looking for tailor-made insights on conscious consumers for your company?

Then, you may want to try and use CodeCheck Insights, the largest panel for conscious consumers in the German-speaking countries. The CodeCheck app platform is reaching 3.5 million users. Ask users directly and receive informative data and valuable insights into the desires of the discerning and conscious consumers – segmented according to your wishes.
 
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Methodology: All interactions triggered by CodeCheck users are measured. This includes scanning, searching, product page views, comments, voting and rating.

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