Interview: How CodeCheck Helps FMCG Manufacturers to Understand Conscious Consumers

Posted by Florian Treiß on Jun 20, 2019 9:08:13 AM

It is a € 2 billion market in Germany alone: the world of conscious consumers who, when shopping, pay attention to organic, fair trade, gluten- or lactose-free. "Conscious consumers are individual, independent, informed, technologically versatile and have a strong focus on transparency," says Dr. Mandy Hecht. She manages CodeCheck Insigths, the B2B section of the Consumer App CodeCheck. In this interview, Mandy Hecht explains how CodeCheck helps globally leading FMCG companies better understand conscious consumers and develop innovative products for them.

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