The 5 Trending Products among Conscious Consumers in October

Posted by Dr. Mandy Hecht on Nov 20, 2019 12:21:41 PM

The roughly 3.5 million users of the CodeCheck app value sustainability and want better insight into the products they buy. Their lifestyle and purchasing behaviors are shaped by their desire to be healthier and to take responsibility for the future of the Earth.

This monthly review of CodeCheck Insights demonstrates which products in the CodeCheck community had particularly high interaction values (scanning, searching, displaying product pages, commenting, voting, and rating) during the past month and, therefore, attracted a lot of attention.

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The Top 5 Products of Conscious Consumers in September

Posted by Dr. Mandy Hecht on Oct 11, 2019 9:34:44 AM

CodeCheck’s approximately three million active users value sustainability and want to know exactly what is included in the products they choose. Their lifestyles are characterised by being environmentally conscious and healthy, for both themselves and the future of the earth. CodeCheck’s monthly analysis of the products with the most activity shows the products that conscious consumers were looking for.

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5 Insights Every Company Should Know About Conscious Consumers

Posted by Dr. Mandy Hecht on Oct 9, 2019 12:18:43 PM

 

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Microbiome and Skincare Products: Living Ingredients with a Future

Posted by Dr. Mandy Hecht on Oct 2, 2019 12:19:25 PM

Increasing beauty from within by improving the bacterial ecosystem of the skin: This is what skincare products aim for if they rely on a microbiom technology and similar ingredients. Even though such an approach to cosmetics is still fairly new, the effect should be familiar to people who eat probiotic yogurts, which are supposed to improve health from within. Our 'Ingredient of the Month' series explains where microbiome-based ingredients are already used in cosmetics and how manufacturers can cater to conscious consumers’ needs.

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The Top 5 Products of Conscious Consumers in August

Posted by Dr. Mandy Hecht on Sep 17, 2019 10:41:00 AM

CodeCheck’s approximately three million active users value sustainability and want to know exactly what is included in the products they choose. Their lifestyles are characterised by being environmentally conscious and healthy, for both themselves and the future of the earth. CodeCheck’s monthly analysis of the products with the most activity shows the products that conscious consumers were looking for.

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The Top 10 Products of Conscious Customers in July

Posted by Dr. Mandy Hecht on Aug 21, 2019 1:28:14 PM

CodeCheck's approximately three million active users value sustainability and want to know exactly what is included in the products they choose. Their lifestyles are characterized by being environmentally conscious and healthy, for both themselves and the future of the earth. Oeeda's monthly analysis of the products with the most activity shows the products that conscious consumers were looking for.

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Big Vegan TS - What consumers think about McDonald's vegan burger

Posted by Boris Manhart on Jul 8, 2019 2:00:13 PM

Since the end of April, McDonald's has been offering a vegan burger, following a trend many other companies have already recognized. Although the proportion of vegans is relatively low, they have great purchasing power and many non-vegans also occasionally like animal products. For example, the meatless burger Patty from Beyond Meat, which was recently offered by Lidl, was sold out at lightning speed, Magnum's vegan ice cream version is very popular, the sugar company Pfeifer & Langen is taking an interest in Amidori and Katjes is launching the chocolate sale with a vegan version. How does the veggie burger of the American chain get to consumers? To this end, CodeCheck, in collaboration with Bonsai Research, surveyed some of the 3 million users of CodeCheck, the leading community for Conscious Consumers in German-speaking countries.

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“Free From" Claims - Product attributes that influence buying decisions

Posted by Boris Manhart on Jul 8, 2019 1:37:04 PM

Conscious consumers value natural, health-friendly ingredients that do not pollute the body and the environment. The potential customer wants to know the ingredients and requires transparency to make a purchase decision. This new development of customer needs is also reflected in the claims used, which are increasingly read on packaging. Free from palm oil, parabens, silicone or animal testing are just a few of the drivers that are important to the Clean Consumer. "Free from" claims are product attributes that can be the deciding factor for buying decisions at the point of sale. Oeeda has analysed the impact of these claims on product choices and satisfaction with some of the 3 million users of CodeCheck, the leading community for conscious consumers in the German-speaking world.

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Interview: How CodeCheck Helps FMCG Manufacturers to Understand Conscious Consumers

Posted by Florian Treiß on Jun 20, 2019 9:08:13 AM

It is a € 2 billion market in Germany alone: the world of conscious consumers who, when shopping, pay attention to organic, fair trade, gluten- or lactose-free. "Conscious consumers are individual, independent, informed, technologically versatile and have a strong focus on transparency," says Dr. Mandy Hecht. She manages CodeCheck Insigths, the B2B section of the Consumer App CodeCheck. In this interview, Mandy Hecht explains how CodeCheck helps globally leading FMCG companies better understand conscious consumers and develop innovative products for them.

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