The 3.5 million CodeCheck users want products that are equally good for the body and the environment and come from a sustainable production. The monthly evaluation of CodeCheck’s Insights shows which products attracted a lot of attention from conscious consumers in February and achieved high interaction values, for example, in product scans and reviews.
With more than 3.5 million users, CodeCheck has insights on what conscious consumers are really longing for. CodeCheck’s findings help FMCG companies find the right driver for its growing group of potential customers. Also consumers have an impact on what they want in their products and what may not be on the list of ingredients. CodeCheck Insights found out what the trends are in 2020 and what conscious consumers are looking for.
Five years ago, I made an important decision. After a very intensive time in a company that I co-founded, I took a year off and dedicated it to my family. During this time, the kids started taking an active interest in environmental issues. I realized that I wanted to do something that would benefit my children but also have a positive influence environmentally. I wanted solutions to the big problems that my generation and the generations before me have left for our children, solutions to problems like obesity, diabetes, pollution of our waters, deforestation, and global warming.
The 3.5 million CodeCheck users want products that are equally good for the body and the environment and come from a sustainable production. The monthly evaluation of CodeCheck’s Insights shows which products attracted a lot of attention from conscious consumers in December and achieved high interaction values, for example, in product scans and reviews.
Why is it important to perform customer listening?
The increased willingness of people to share opinions, desires, frustrations, etc. in different sources have provided companies the opportunity to be more aware of what customers want. Customer listening has turned into a popular and almost mainstream practice due to the possibility to have aggregated views that highlight trends that can be translated into insights that can drive actionability.
Hemp has been known for thousands of years to be a useful substance. It has been used to produce rope and clothing, among other things. In recent decades, the plant has been associated with intoxicants. Hemp, also known as cannabis, can be used for so much more. Today, it is used as a natural fiber, an oil to relieve pain, and an ingredient in foods, skin and hair care products, and cosmetics. CodeCheck Insights explains in the series "Ingredient of the Month" how manufacturers can score points with conscious consumers with hemp as an ingredient.
Something is moving: With the help of apps such as CodeCheck, millions of consumers today consciously decide what they want to consume and, thus, also which products they buy and from which manufacturers. But how do conscious consumers tick and how do they behave? CodeCheck Insights provides answers.
Healthy and sustainable products are what 3.5 million users of CodeCheck focus on. These users want products that are both healthy for the body and good for the environment.
Lifestyle magazines and influencers are calling for sugar-free challenges, and fellow workers are passing up the cake and saying no to sweets. Sugar has suddenly become the number one public health enemy, and for good reason. The consumption of sugar is extremely high. In Germany alone, each person consumes approx. 30 kilograms of sugar per year. The World Health Organization recommends adults should not have more than six teaspoons of sugar a day.
Vegan burgers and other meat substitutes are becoming increasingly popular. The IPO from Beyond Meat, a US start-up that produces vegan burger patties, vegan sausages, and vegan minced meat, showed this in May. On the stock exchange, the share was able to climb over 163 percent compared with the issue price. This is the best IPO since 2000. One of the most important ingredients in Beyond Meat products is pea protein, shown by CodeCheck Insights to be the "ingredient of the month". In this series, we will present a popular ingredient each month.