Sugar vs. Sugar-free — What Do Conscious Consumers Want?

Posted by Dr. Mandy Hecht on Nov 29, 2019 12:08:55 PM

Lifestyle magazines and influencers are calling for sugar-free challenges, and fellow workers are passing up the cake and saying no to sweets. Sugar has suddenly become the number one public health enemy, and for good reason. The consumption of sugar is extremely high. In Germany alone, each person consumes approx. 30 kilograms of sugar per year. The World Health Organization recommends adults should not have more than six teaspoons of sugar a day.

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Pea protein — meat replacement innovation for vegans

Posted by Dr. Mandy Hecht on Nov 25, 2019 12:13:24 PM

Vegan burgers and other meat substitutes are becoming increasingly popular. The IPO from Beyond Meat, a US start-up that produces vegan burger patties, vegan sausages, and vegan minced meat, showed this in May. On the stock exchange, the share was able to climb over 163 percent compared with the issue price. This is the best IPO since 2000. One of the most important ingredients in Beyond Meat products is pea protein, shown by CodeCheck Insights to be the "ingredient of the month". In this series, we will present a popular ingredient each month. 

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The 5 Trending Products among Conscious Consumers in October

Posted by Dr. Mandy Hecht on Nov 20, 2019 12:21:41 PM

The roughly 3.5 million users of the CodeCheck app value sustainability and want better insight into the products they buy. Their lifestyle and purchasing behaviors are shaped by their desire to be healthier and to take responsibility for the future of the Earth.

This monthly review of CodeCheck Insights demonstrates which products in the CodeCheck community had particularly high interaction values (scanning, searching, displaying product pages, commenting, voting, and rating) during the past month and, therefore, attracted a lot of attention.

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The Top 5 Products of Conscious Consumers in September

Posted by Dr. Mandy Hecht on Oct 11, 2019 9:34:44 AM

CodeCheck’s approximately three million active users value sustainability and want to know exactly what is included in the products they choose. Their lifestyles are characterised by being environmentally conscious and healthy, for both themselves and the future of the earth. CodeCheck’s monthly analysis of the products with the most activity shows the products that conscious consumers were looking for.

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5 Insights Every Company Should Know About Conscious Consumers

Posted by Dr. Mandy Hecht on Oct 9, 2019 12:18:43 PM

 

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Microbiome and Skincare Products: Living Ingredients with a Future

Posted by Dr. Mandy Hecht on Oct 2, 2019 12:19:25 PM

Increasing beauty from within by improving the bacterial ecosystem of the skin: This is what skincare products aim for if they rely on a microbiom technology and similar ingredients. Even though such an approach to cosmetics is still fairly new, the effect should be familiar to people who eat probiotic yogurts, which are supposed to improve health from within. Our 'Ingredient of the Month' series explains where microbiome-based ingredients are already used in cosmetics and how manufacturers can cater to conscious consumers’ needs.

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The Top 5 Products of Conscious Consumers in August

Posted by Dr. Mandy Hecht on Sep 17, 2019 10:41:00 AM

CodeCheck’s approximately three million active users value sustainability and want to know exactly what is included in the products they choose. Their lifestyles are characterised by being environmentally conscious and healthy, for both themselves and the future of the earth. CodeCheck’s monthly analysis of the products with the most activity shows the products that conscious consumers were looking for.

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The Top 10 Products of Conscious Customers in July

Posted by Dr. Mandy Hecht on Aug 21, 2019 1:28:14 PM

CodeCheck's approximately three million active users value sustainability and want to know exactly what is included in the products they choose. Their lifestyles are characterized by being environmentally conscious and healthy, for both themselves and the future of the earth. Oeeda's monthly analysis of the products with the most activity shows the products that conscious consumers were looking for.

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Big Vegan TS - What consumers think about McDonald's vegan burger

Posted by Boris Manhart on Jul 8, 2019 2:00:13 PM

Since the end of April, McDonald's has been offering a vegan burger, following a trend many other companies have already recognized. Although the proportion of vegans is relatively low, they have great purchasing power and many non-vegans also occasionally like animal products. For example, the meatless burger Patty from Beyond Meat, which was recently offered by Lidl, was sold out at lightning speed, Magnum's vegan ice cream version is very popular, the sugar company Pfeifer & Langen is taking an interest in Amidori and Katjes is launching the chocolate sale with a vegan version. How does the veggie burger of the American chain get to consumers? To this end, CodeCheck, in collaboration with Bonsai Research, surveyed some of the 3 million users of CodeCheck, the leading community for Conscious Consumers in German-speaking countries.

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“Free From" Claims - Product attributes that influence buying decisions

Posted by Boris Manhart on Jul 8, 2019 1:37:04 PM

Conscious consumers value natural, health-friendly ingredients that do not pollute the body and the environment. The potential customer wants to know the ingredients and requires transparency to make a purchase decision. This new development of customer needs is also reflected in the claims used, which are increasingly read on packaging. Free from palm oil, parabens, silicone or animal testing are just a few of the drivers that are important to the Clean Consumer. "Free from" claims are product attributes that can be the deciding factor for buying decisions at the point of sale. Oeeda has analysed the impact of these claims on product choices and satisfaction with some of the 3 million users of CodeCheck, the leading community for conscious consumers in the German-speaking world.

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